LG Autobot Stronghold hits 60 million

Collaboration between LG and Transformers II Revenge of the Fallen led to this cool tower defence game. 5 Million plays after only 7 weeks in the wild and still holding a steady 100,000 + plays per day. But wait! The hottest stat on this game is engagement, users are hanging out with LG and the Autobots for an average of 13 minutes per visit. In terms of engagement, how does ROI compare for a game like this with say a TVC..?

Autobot Stronghold

The crew over at the  Transformers wiki find the game “insanely addictive”.

Three months after the game went live, users started recording their own game play and postingAutbot Stonghold videos like this one:

<iframe width=”420″ height=”315″ src=”http://www.youtube.com/embed/D7gk_oENrKE” frameborder=”0″ allowfullscreen></iframe>

Bloggers are posting about the game, one in Singapore and another in Brazil.

The Australian Whirlpool forum (Australian Internet and Tech)  ran hot with posts about the game.

The awesome stats got it nominated for an ADMA

Play Autobot Stronghold here


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